Can I say “recyclable”, “biodegradable” or “compostable”?
Short answer
Allowed — but you must substantiate itYes — these are not on the banned list, but you can only make them if you can prove them. “Recyclable”, “biodegradable” and “compostable” are specific environmental claims. Under Directive (EU) 2024/825 and the misleading-actions rule of the UCPD, they need accessible evidence and clear qualification — the standard, the conditions, and where the shopper can check. Unqualified, they can become misleading (and if left vague, a “generic” claim). Qualify each one properly and hold the evidence.
This is general information to help you screen your own copy — not legal advice. A flag here is a well-founded warning, not a ruling. Only the Court of Justice of the European Union (CJEU) can interpret the directive with binding force, and the European Commission’s guidance on it is non-binding. Where money or reputation is at stake, take the cited provision to qualified counsel before you act.
Why these are different from “eco-friendly”
“Eco-friendly” is a generic claim banned unless you hold recognised excellent-performance certification. “Recyclable” and friends are specific claims about a real, testable property. The directive doesn’t ban them — but under Article 6(1) of the UCPD (misleading actions), a claim that isn’t true, or is presented so as to deceive the average consumer, is unlawful. And the directive is explicit that a specific claim left unqualified — where the specification isn’t given clearly on the same medium — can itself tip into being a generic claim. So substantiation is the whole game.
“Recyclable”
The trap is claiming recyclable-in-theory when the item isn’t actually recycled at scale where your customers live. Qualify it and hold the evidence:
- “Recyclable where kerbside facilities exist” rather than a bare “100% recyclable”.
- Be honest about which component is recyclable if the whole item isn’t (or you risk the partial-claim ban in Annex I point 4b).
“Biodegradable”
“Biodegradable” means nothing without a standard, a timeframe and a disposal environment. Everything biodegrades eventually. State the specifics:
- Name the standard and conditions — e.g. “industrially compostable, certified to EN 13432” — rather than an unqualified “biodegradable”.
- Don’t imply it will break down harmlessly in the environment or at home if that isn’t true.
“Compostable”
Distinguish home from industrial composting, and certify it:
- “Industrially compostable (EN 13432) where facilities exist” is far safer than a bare “compostable”.
- If it’s only home-compostable under specific conditions, say so.
The common thread: accessible proof
For every one of these, the evidence must be accessible to the consumer — not sitting in a lab report no one can see. Put the qualification on the same medium as the claim, and be ready to show the substantiation. Absolute versions (“plastic-free”, “zero waste”) are held to an even higher bar because they must be true across the whole product and packaging.
No. "Recyclable" is a specific claim, not on the Annex I banned list. But it must be substantiated with accessible evidence and reflect whether the item is actually recycled at scale, not merely recyclable in theory — otherwise it is a misleading action under Article 6(1) of the UCPD. State the standard, timeframe and disposal environment — for example "industrially compostable, certified to EN 13432" — rather than an unqualified "biodegradable". An unqualified claim has no defined meaning and can mislead. They are different disposal conditions with different certifications. A claim of "compostable" should specify which one applies (e.g. industrially compostable to EN 13432 where facilities exist), because most industrial-compostable items will not break down in a home composter. Accessible to the consumer, and the specification should appear clearly on the same medium as the claim. Evidence locked away where a shopper cannot see it does not satisfy the substantiation duty and can leave the claim looking generic.Frequently asked questions
Is "recyclable" banned under the EU rules?
How do I qualify "biodegradable" correctly?
What is the difference between home and industrial compostable?
Where does the evidence need to be?