Every rule points to a public source.
We build the screen on primary, publicly available EU texts and cite them so you can verify anything the report says. Nothing here is behind a paywall or a login, read the source yourself.
Current as of 9 July 2026.
The directive and the law it amends.
Directive (EU) 2024/825, the Empowering Consumers Directive (ECGT)
The directive on empowering consumers for the green transition. It adds the environmental-claims blacklist and applies from 27 September 2026. Official consolidated text on EUR-Lex:
Directive 2005/29/EC, the Unfair Commercial Practices Directive (UCPD)
The existing EU consumer-protection directive that 2024/825 amends. The new bans on generic environmental claims, offset-based neutrality claims and self-made sustainability labels are inserted into the UCPD's blacklist of practices that are unfair in all circumstances. Official text on EUR-Lex:
The Commission's ECGT questions and answers.
European Commission ECGT FAQ
The European Commission's published questions-and-answers explaining how the Empowering Consumers Directive is meant to apply, including its position that brand names, product names and visual identity can themselves be environmental claims. This guidance reflects the Commission's view and is non-binding; it is not the law, and only the CJEU can interpret the directive with binding force. Find it via the Commission's consumer-protection pages on commission.europa.eu.