Every rule points to a public source.
We build the screen on primary, publicly available EU texts and cite them so you can verify anything the report says. Nothing here is behind a paywall or a login — read the source yourself.
Current as of 9 July 2026.
The directive and the law it amends.
Directive (EU) 2024/825 — the Empowering Consumers Directive (ECGT)
The directive on empowering consumers for the green transition. It adds the environmental-claims blacklist and applies from 27 September 2026. Official consolidated text on EUR-Lex:
Directive 2005/29/EC — the Unfair Commercial Practices Directive (UCPD)
The existing EU consumer-protection directive that 2024/825 amends. The new bans on generic environmental claims, offset-based neutrality claims and self-made sustainability labels are inserted into the UCPD's blacklist of practices that are unfair in all circumstances. Official text on EUR-Lex:
The Commission's ECGT questions and answers.
European Commission ECGT FAQ
The European Commission's published questions-and-answers explaining how the Empowering Consumers Directive is meant to apply — including its position that brand names, product names and visual identity can themselves be environmental claims. This guidance reflects the Commission's view and is non-binding; it is not the law, and only the CJEU can interpret the directive with binding force. Find it via the Commission's consumer-protection pages on commission.europa.eu.